Every consultant says they do research. Very few will tell you what they actually measure. Here is our complete framework, and a real example of what each parameter has caught.
1. Location popularity and developer reputation
We score the micro-market on amenity density, commute times to the four main employment nodes, and school and hospital access. Separately we score the developer on delivery history: projects completed versus announced, average delay against the original RERA date, and post-possession complaint volume.
What it caught: A Ghodbunder launch by a developer with three projects running 26 to 41 months behind their original RERA commitment. The price was attractive. The delivery risk was not.
2. Secondary market research and demand analysis
We pull actual registered resale transactions in a one-kilometre radius over eight quarters — not asking prices. The gap between asking and registered value tells you how much negotiating room the market really has.
What it caught: A project where asking prices were 19% above the last twelve registered transactions in the same complex. The "discount" being offered was simply a return to market rate.
3. Client demand geography
Where are the buyers coming from? A micro-market carried by a single employer or a single feeder locality is fragile. We look for demand distributed across employment nodes and cities.
What it caught: A project where 71% of bookings came from employees of one IT campus. A single hiring freeze would have removed most of the resale demand.
4. Rental price dynamics and supply-demand ratio
Current rents, rent growth over three years, average vacancy between tenants, and the ratio of units available to lease against monthly enquiry volume.
What it caught: A tower where 140 of 480 units were simultaneously listed for rent. Yields looked fine on paper; in practice tenants had all the pricing power.
5. Last year's transaction and demand analysis
Absorption rate — units sold per month against unsold inventory. This produces the months-of-supply figure, the single most useful number for judging whether a price is defensible.
What it caught: A micro-market carrying 39 months of unsold supply. No amount of marketing moves price when there is that much inventory ahead of you in the queue.
6. Study of new projects and their popularity
What is launching within two kilometres over the next 24 months, at what price, and with what specification. Your exit competes with tomorrow's launches, not today's.
What it caught: A resale purchase where three larger projects were launching within 800 m at a 9% lower rate. The buyer would have been undercut before they could exit.
7. Changes in square-foot cost and price dynamics by area
Per-square-foot cost tracked quarterly over five years, normalised for specification. Rising, flat or falling — and crucially, decelerating or accelerating.
What it caught: A premium micro-market where the rate had been flat for six consecutive quarters while the surrounding areas rose 11%. That divergence is a signal, not noise.
How the scoring works
Each parameter is scored out of 10 and weighted by your stated objective. An investor optimising for rental yield gets parameter 4 weighted heavily. An end-user buying a family home gets parameters 1 and 6 weighted instead. The output is a ranked shortlist with the reasoning attached — including the reasons not to buy.
You get the report whether or not you transact with us.
Want this run on your own shortlist?
Send us the projects you are considering and we will score all seven parameters, with the registered transaction data behind each score. You get the report whether or not you transact with us.
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